The Quercus team, led by Adrian Dray and Andrew Clegg, introduced two new investors and advised the Board of ImpulseLogic Limited on its latest funding round. Financial details of the transaction have not been disclosed.
ImpulseLogic’s pioneering solutions suite for the retail sector, Dynamic Store Merchandising (“DSM”), automaticaly applies advanced store inventory management to optimise gross margin return on inventory performance across all products within all stores, with particular emphasis on the recovery of losses in perishable products.
ImpulseLogic is headquartered in Reading with offices in San Ramon, California.
Adrian Dray, Partner of Quercus said: “Andrew and I are delighted to have been able to work with the ImpulseLogic team and to introduce new investors to such an exciting business. ImpulseLogic has developed a highly differentiated proposition for the retail sector and we wish them well as they seek to accelerate their growth plans”.
Les McNeill, ImpulseLogic’s CEO and Chairman added: “We are delighted to have worked with Adrian and Andy on this important transaction. Through their extensive contacts they were able to identify two new investors for the business with relevant skills and experience and the new capital will enable us to maximise the global opportunity. We look forward to working with Quercus again in the future”.